The plan excludes this service, or coverage was not active the way the claim assumed.
Some plans exclude chiropractic entirely, exclude specific services like therapies while covering CMT, or the patient changed plans and the office billed the old card.
A patient changes employers in January and hands over the new card in March. Claims for January and February went to the old plan and paid, then the old plan recouped them after learning of the termination, and the new plan denies the resubmissions as out of window services under a plan that excludes chiropractic entirely. What looked like one denial is actually a coverage story spanning three months.
Cervica routes CO-204 to an eligibility recheck with the rebill options queued, and pre-visit eligibility catches most plan changes before claims go out.
General information for billing teams, not legal or payer specific advice. CARC definitions belong to X12; payer policies vary and control. Verify against the payer contract before acting on any individual claim.